This workshop combines the most impactful elements of both marketing and branding to help small business owners propel their businesses to the next level. Not only will you learn how to brand your business in a way that brings clarity to niche, target audience, and communications strategy - but you'll learn how to transform your business into a profitable, client acquisition machine.
Within two hours, we'll cover the following topics:
How to clearly define and position your brand in the marketplace
Understanding your audience and analyzing human behavior traits to inform brand design and communication strategies
Message development and strategy tailored for your target client
Marketing tactics to drive customer engagement and client acquisition to ensure long-term business success
You will walk away with a toolkit of approaches and methodologies to build your own brand strategies and the ability to observe and critique other brands.
This workshop is led by experienced advertising professional, entrepreneur, and marketing consultant, Brittany Applegate.
Please come to the workshops with a laptop or notebook/pen. Participants will gain the most from this workshop if they have a business they are actively developing, and can prepare themselves by thinking about the unique needs of the target audience, the baseline for this product or service to succeed in the marketplace and their own passion for the business vision.